Fueling Growth: How Consumer Finance is Transforming India's Financial Landscape
The landscape of consumer finance in India is undergoing a significant transformation. As economic dynamics shift and consumer behaviors evolve, the consumer finance sector has emerged as a pivotal driver of growth in the country. Let's delve into the current trends, growth drivers, and the crucial role of merchant bankers and equity capital markets in this burgeoning sector. The Surge in Consumer Finance Demand Consumer finance encompasses a range of financial products and services that cater directly to individual consumers. This includes personal loans, credit cards, home loans, vehicle finance, and more. In recent years, several factors have fueled the demand for these products: Rising Disposable Incomes: As India's middle class expands and disposable incomes rise, more individuals are seeking financial products to improve their lifestyle and purchasing power. Urbanization and Digitalization : Rapid urbanization and the increasing penetration of smartphones and the inter