How Major NBFCs in India Are Building Smarter Lending Systems

Artificial intelligence is becoming central to how non-banking financial companies review applications, communicate with customers, and manage lending operations. Digital tools now assist with credit assessment, service requests, repayment monitoring, compliance checks, and portfolio analysis. By reducing repetitive work, these systems can help lenders process information faster.

Poonawalla Fincorp, Bajaj Finance, Tata Capital, Aditya Birla Finance, and L&T Finance are among the Top AI-led NBFCs in India adopting these capabilities. Their efforts show how they are bringing data analysis and automation into several stages of the borrowing process.

Poonawalla Fincorp: Building AI Across Core Functions

Poonawalla Fincorp are one of the AI led NBFCs that is making digital lending better for its customers.
Poonawalla Fincorp has widened the use of artificial intelligence across underwriting, risk, compliance, governance, audit, human resources, customer support, and operations. This approach allows teams to use automated systems and data-based insights instead of depending entirely on manual reviews. Its focus covers both customer-facing activities and internal processes connected with lending.

In 2025, Poonawalla Fincorp partnered with IIT Bombay to develop an AI-powered underwriting system using large language models and machine learning. It also introduced the TenzorX 2026 National AI Hackathon, inviting students and technology professionals to solve practical business problems. These initiatives strengthen its position among the top AI-led NBFCs in India, adopting AI across lending and internal operations.

Bajaj Finance: Automating Customer Services

Bajaj Finance uses AI in onboarding, servicing, engagement, collections, and internal workflows. Conversational tools can answer regular queries, share application information, and provide repayment guidance through digital channels. Such systems are useful for a lender managing a large customer base.

The company has also increased its use of AI agents, analytics, and automated processes to organise customer information and reduce routine tasks. Employees can then spend more time on complaints and cases needing personal attention. This shows how Big NBFCs in India are using technology to support scale and consistency throughout the borrowing journey.

Tata Capital: Strengthening Digital Loan Journeys

Tata Capital has introduced automation, analytics, and AI-supported servicing across its digital lending activities. These initiatives cover online onboarding, document submission, application processing, borrower communication, and internal workflows used by credit and service teams. Technology can help information move more efficiently between customers and reviewing departments.

For borrowers, these systems may simplify document uploads, status updates, and access to loan-related assistance without repeated branch visits. Tata Capital’s work demonstrates how Top NBFCs in India are combining established processes with newer digital tools. It aims to organise interactions while retaining employee support for cases requiring individual assessment.

Aditya Birla Finance: Improving Digital Communication

Aditya Birla Finance is increasing the use of AI and generative AI in customer communication, servicing, engagement, and operations. Automated systems can respond to basic questions, guide users towards suitable support channels, and help teams manage standard requests. They can also arrange information before a case receives detailed review.

By automating selected tasks, the company may reduce response times and allow staff to focus on complex concerns. These initiatives reflect the direction taken by Leading NBFCs in India as they manage growing application volumes and rising expectations for digital support. They also show that AI can support functions beyond credit assessment.

L&T Finance: Supporting Portfolio Oversight

L&T Finance has focused on AI-based analytics, customer assessment, portfolio intelligence, and data-supported lending systems. These capabilities can help teams examine loan performance, observe borrower behaviour, and identify accounts requiring closer monitoring. Organised portfolio information may also help teams notice changing repayment patterns.

Risk and credit teams can use analytical tools to compare trends across borrower groups, loan categories, and repayment periods. This supports portfolio reviews and internal decisions. L&T Finance’s approach shows how Big NBFCs in India are applying AI in customer service, risk management, account monitoring, and portfolio planning.

Where AI Fits Into the Lending Process

AI can assist lenders from application review through ongoing customer service. During underwriting, machine learning tools may examine income information, credit history, repayment capacity, and other details. Digital assistants can answer routine questions, explain application stages, and share updates, while matters requiring judgement can go to trained employees.

Technology is also used after loan disbursal. Lenders can study repayment behaviour, identify accounts needing attention, and monitor portfolio performance through analytical systems. Automated checks may flag missing documents or unusual records during compliance and audit reviews. These tools can reduce paperwork and improve information handling.

Conclusion

Poonawalla Fincorp, Bajaj Finance, Tata Capital, Aditya Birla Finance, and L&T Finance are applying AI across underwriting, customer service, compliance, collections, and portfolio monitoring. As more Top AI-led NBFCs in India adopt these systems, borrowers may receive quicker communication and better-organised digital support.

Frequently Asked Questions

1. Which are some prominent AI-led NBFCs in India?

Poonawalla Fincorp, Bajaj Finance, Tata Capital, Aditya Birla Finance, and L&T Finance are prominent AI-led NBFCs in India.

2. How is Poonawalla Fincorp applying AI?

Poonawalla Fincorp applies AI across underwriting, risk, compliance, audit, governance, customer support, human resources, and operations.

3. Why are Top NBFCs in India adopting AI?

Top NBFCs in India use AI to reduce routine work, support lending decisions, improve customer service, and monitor loan portfolios.

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